While organic social media is great and can be impactful for businesses, it takes a lot of time to amass a tangible following. Moreover, even if you have a great following in hundreds of thousands to couple of millions, still each post will reach to an average 10% of the audience which means that no matter what you do, you are barely scratching the surface of the total possibilities with social media.
By running paid social media campaigns, you can actually reach to your desired audience within fraction of time of what it would have taken with the organic social media campaigns.
Below are some features and offerings by major social media platforms who offers paid services:
- 1. LinkedIn – LinkedIn is known to be the defacto social media platform for business audience. If you want to target decision makers of any major corporation, you have to be on LinkedIn and try ways to reach to them.
LinkedIn may help you reach 1 billion professionals whom you can precisely target basis demographics and work experience while setting various campaign objectives such as Awareness, Consideration and Conversion. When you will choose any of the objectives, the campaign will be optimised for that goal.
Official website of LinkedIn Paid services is here.
